We build strong employer brands

A well-known, appealing employer where people want to be part of… your company can become that too! You have to continually focus on building an inspiring company culture. And to guard and live that culture, both internal as external.

The external communication has to be in sync with how people experience it internally. This ask for a close working relationship between Marketing, HR, Communication and Leaderschip.

EBC, your guide on your employer branding journey

Employer Branding Company gladly assists you with every step of your employer branding journey.

Together we will discuss your questions and challenges and we will give you appropriate advice. Our advice and way of working are mainly tailor made. We could use one of our services or make a combination of our different services. For example:

culture scans
research
analyses
strategy plans
positioning
internal communication
culture programs and events
internal and labour market communication

How to recognize the DNA of a strong employer brand
Employer communication

Say what you do

You tell a recognisable, appealing and connecting story (corporate story) …

… that you consistently communicate through effective communication sources …

… also in your labour market communication …

… in a way that your story reaches and is appealing to your target groups …

… and will let your company evolve into a strong employer brand …

… That talented people would love to join.

Company culture

Do as you say

You build an inspiring and connecting company culture …

… in which your people feel safe and are able to excel …

… their talents and competencies will be maximised …

… they will share, live and breathe your values …

… you will show strong and inspiring leadership …

… which will make talented people want to continue to work with you.

What do you want to boost?

Knowledge
and insight

What is the status of our current employer brand?
What type of company culture do we currently have?
How do we treat eachother in our organisation?
How do we build a strong company culture?

This is what we can do for you:

EBC Scan: our online research tool that creates insights in the power of your employer brand. See EBC SCAN.

Culture and DNA research: we can use different ways of research to create insights in the type of your company culture and/or the DNA of your organisation.

Stakeholder interviews: clarifying interviews with employees and/or partnerships to create insights in their experiences and how they value your organisation and your company culture.

Culture sessions: interactive sessions with an internal project team to come to an in-dept description of the company identity and company culture.

Knowledge sessions Employer Branding: knowledge sessions with management or HR teams where we use inspiring cases about employer branding and what to focus on as an organisation.

In the lively and inspiring culture sessions with employees we get the organizaton culture and identity sharp.

Employer communication

What do we stand for as an organisation?
What drives us in our work and what are we good at?
How do we bring across our company story the best?
How can we attract and retain the right talent?

This is what we can do for you:

Positioning and identity. We develop an in-dept positioning of the employer brand, we will describe the DNA on the basis of mission, the power and the beliefs of the organisation. The brand positioning is the basis, the starting point of all activities. It gives guidance to all external communication and the internal organisation.

Corporate story & beliefs. We develop an inspiring company story or corporate story. A written manifesto is commonly used. Next to the company story we will describe the company culture on the basis of a set of inspiring beliefs. These beliefs will be used internally with regards to communication and support to imbed the company culture.

Labour market communication. Labour market communication. Based on the positioning we will build a strong employer brand. First we will create an appropriate communication strategy that will ensure that your company story will be received by the right people. We will write different types of content and distribute these through the company channels (website for instance), social media and targeting advertising.

Culture book. The identity, company story and beliefs we discussed earlier, we will translate into an inspiring culture book that will support current employees and new joiners to understand what the company stands for.

Corporate film. Video is a powerful force to tell your company story. We work with a great team of film makers and storytellers that are able to translate your powerful company story into an inspiring corporate film.

Organization culture

How do we communicate our values to our people?
How do we keep our people proud and motivated?
How do we create a strong company culture?
How do we ensure the best development opportunities for our people?

This is what we can do for you:

Onboarding programs.Onboarding is an indispensable part of your employer branding. A good start is crucial for new joiners. We develop tailor made onboarding programs that give new joiners the chance to get introduced to the company culture in a fun and informative way. During this program they will get to know their colleagues and create a deeper understanding what is expected from them in their new role. A good onboarding program increases the retention of employees with 25%.

Culture events. It is truly important to include every person in the organisation with regards to company culture, especially during change, for example an acquisition, merger of change in company strategy. A culture event is a very good way to connect your people to the company culture, because it brings inspiration and connection. We develop (annual) culture events (tailor made), based on clear targets we will create an inspiring program together with a team of experiences event producers. During the event all of your employees will work with the values and beliefs of the organisation, they will get to know their colleagues even better and we will create an impactful experience for them.

Culture programs.To strongly imbed the company culture we develop culture programs that fit. These can vary from periodical team or company sessions to small internal events. Depending on your situation and goals we will develop a culture program that matches perfectly with your organisation.

Competency development. Every company culture and every role asks for a personal way of working. The (new) behavioural codes within your organisation probably come naturally, but sometimes it is required that changes in a company culture forces your people into new behaviour or competencies. For example, when competencies such as client focus or ownership become (more) important, we will – together with HR – develop a plan of action to train your people and to drive the development of these competencies.

Team support and individual (leadership) coaching. A strong company culture starts with strong leadership and good management. This requires the right skills and clear communication within teams and between colleagues. We coach leaders and members of management to maximise their impact to a thriving culture company . We also guide teams to increase their interpersonal communication and productivity.

We build strong employer brands

EBC, your guide on your employer branding journey

Employer communication

Company culture

What do you want to boost?

Knowledge
and insight

Employer communication

Organization culture

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Want to know more about our services and how we can help?

I’m interested in the Connected @ Work Scan

I’m interested in the EBC Scan

Free intro session

Vrijblijvend sparren met ons

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We build strong employer brands

EBC, your guide on your employer branding journey

What do you want to boost?

Knowledge­and insight

Employer communi­cation

Organi­za­­tion culture

Knowledge
and insight

Employer communication

Organization culture